Got questions? This way.
Find answers to common questions about our services. We aim to provide you with clear and helpful information.
About Joule
New here? These answers explain what Joule is, how it works, and why it feels refreshingly different from the usual B2B content that clogs your inbox.
Think of Joule as your personal research assistant with a sense of humour. It delivers niche B2B insight - curated by real humans, enhanced by AI, and tailored to what you actually care about.
Normal newsletters treat you like a demographic. Joule treats you like a decision maker with unusual taste. It listens, adapts, and evolves - your inbox becomes smarter with every click.
Nope. Joule is free for subscribers. You get thoughtful, relevant content. We get behavioural insight (ethically, anonymously) that helps us make everything better - for readers and respectful sponsors alike.
You won’t get “news.” You’ll get useful context, hidden trends, and curated pieces from across the web - all handpicked (and AI-finessed) to match your specific B2B niche and interests.
You tell us - not with forms, but with behaviour. What you read, skip, click, and ask for shapes future content. It’s like a playlist for your professional brain.
Privacy Matters
We believe trust is earned. This section answers your questions about privacy, data use, and how we keep Joule both free to read and respectful by design.
Yes. We take data protection seriously and operate in full compliance with UK GDPR, PECR, and US privacy laws. Your trust - and your inbox - is never taken for granted.
We work with carefully selected B2B sponsors who want to support relevant content - and be seen by the right professional audience, at the right time.
Only in limited, relevant, and compliant ways - and never without safeguards. We may share professional signals (like interests or engagement) to improve the experience, but only in the context of your business activity.
We track engagement only to improve what you see next. That means better recommendations, more relevant stories - and less noise. You’re always in control.
Of course. You can unsubscribe at any time, and we make it easy to adjust what you receive - or delete your data entirely if you prefer.
Partner Benefits
Curious about partnering with Joule? These answers explain how we help B2B brands earn trust, build relevance, and reach the right people - in all the right ways.
Joule attracts senior, niche-specific decision-makers across tech, finance, and enterprise verticals. These aren’t just eyeballs - they’re buyers, influencers, and deeply engaged operators with real budgets and intent.
Sponsorship isn’t a banner ad. It’s content integration: your brand aligned with high-trust editorial, placed natively inside a newsletter built for specialist attention - not generic volume.
Absolutely. Our in-house creative studio designs everything from email creative to campaign journeys, microsites, and content - all with B2B behavioural nuance baked in. No more spray-and-pray PDFs.
We operate our own data verification pipeline to ensure contacts are accurate, relevant, and compliant - because a list without signal is just digital landfill.
For UK-based clients, we conduct Legitimate Interest Assessments (LIAs) to ensure every campaign meets PECR and GDPR guidelines. It’s compliance with common sense and legal teeth.
We don’t blast. We curate, filter, and sequence. Your campaign goes to people who opted in, engaged recently, and fit your profile - not someone who clicked once in 2018.
Yes - and we make them frictionless, fast-loading, and beautifully branded. We specialise in microsites that guide B2B buyers to take action, not just “learn more.”
Precision and tone. We combine high-quality, first-party behavioural data with copy and creative that actually gets read. Our secret? Empathy > automation.
We go beyond clicks. We measure engagement depth, profile quality, and progression to pipeline - and we share what resonated with whom, so you can iterate smarter.
Of course. Many clients start with a campaign and stay for the ecosystem, always-on content sponsorships, regular creative support, data refreshes, and a growing relationship with the right audience.